You know what our favorite thing to do is? Make a collage. Using the right brain to express a “vibe” about something builds on written notes. Clients join, bringing pictures to the table. In fact, we bought the table pictured in this picture with me (bottom) exactly for the mood board session! Map images to 5-7 keywords, and voila, you have an underpainting for a logo design. The mood board is a major pivot session for our Orangutan Swing.
