Nothing says, “Pick now,” than a stack of dollar bills. “Your task is to rank these,” we say to clients oscillating over 200 or so words. “Slash to 5.” In this picture, Dave Eva and DK spread tiny slips of paper with printed words on a table at Victrola’s coffee shop a few steps from our shared Seattle office building. It took less than 10 minutes for Dave to pin the core of A1A’s brand essence. Getting to the creative brief is the hard part, after that, the design makes itself. “I am really pleased with the work the three of us did,” Dave wrote us later. “The logo is a perfect fit for our company.” Original post at DesignKompany.com, “DK brands a Northwest orthopaedic sales company.”
