Not everyone is ready to plonk a few thousand dollars on a rebrand. Fair enough. For them, we had coffee and bagels for Launch. At our house. In Seattle. “Launch” attracted startups and experienced solopreneurs. In a town as tech oriented as Seattle, people are ready to “Fire, Aim, Ready.” DK wanted to show people that nothing matters more than being up-front about your core essence. Exploring to find the heart of a personality is key to expressing it with authenticity. Real brands are created by people who care. Passion evokes emotion. Emotion builds truly great brands. Original post at DesignKompany.com/Launch