Aimee Gallo’s mood board collage was bright. Vivid. Juicy. Colors of liveliness. “Vibrance” was a really great name. It fit. Aimee (pictured above right) had done some good thinking about the tone, message, and audience of Vibrance Nutrition and Fitness. Through our conversations, Orangutan Swing style, we all started just talking. About what mattered. What she cared about. Her energy was contagious. Design? That was the easy part. With our art direction, our intern Angela Tomson (left), drew this logo.
