From David Airey’s blog, Identity Designed: Contributed by Bobby Martin of New York-based OCD.

During construction, the Museum for African Art (MFAA) wanted to conceal
the work in progress, while teasing whats to come and allowing full access
to the public space near Duke Ellington Circle, as well as preserve the
views of the park from the interior. Even under construction, the sight
line from the second floor to the Harlem Meer was not to be missed.

Robert A. M. Stern developed a window pattern based on African textiles and
domiciles. To conceal without concealing, OCD layered on a second, third
and fourth application of African patterning. These were translated into
the MFAA brand colors and modernized a bit. The effect is a peek-a-boo
teaser that lets the light shine in and out.

The AfriSans typeface is the core of the MFAA identity system. Inspired by
the buildings architecture, each letterform locks into the figures around
it. To build a fully integrated system, every letterform had to be drawn
and programmed twice: opening up and opening down. Each headline makes a
uniquely Museum for African Art tesselating statement.

Fall Benefit Silent Auction, invitation system

Capital Campaign, customisable consistency

Design: Jennifer Kinon, Bobby C. Martin Jr.

Typography: Jesse Ragan Photography: Ari Burling

View more brand identity work on The Original Champions of Design website.
Follow OCD on Twitter.

Visit the Museum for African Art website.
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Copernicus Science Centre

Posted: 08 Nov 2011 06:47 AM PST
http://identitydesigned.com/copernicus-science-centre/
Contributed by Katarzyna Maciąg of Warsaw-based Mamastudio.

The Copernicus Science Centre wayfinding system was designed to highlight
the buildings architecture and its surroundings in a subtle but clear way.
The designers task was to come up with a unique, custom-made system that
would immediately create associations with the Copernicus Science Centre
structure. The characteristic form of the building was used by Mamastudio
as a source of inspiration. The irregular forms that were visible on
architectural plans have been repeated in the shape of information modules,
signs and icons. The typography used (Museo) repeats the shapes and rhythm
of the icons to ensure further consistency. Associations with the Centre
were additionally enhanced by the usage of the colours present in the
institution’s identification system.

The Copernicus Science Centre in Warsaw is built on an open plan which
means there are a few walls on which signage could be placed. Mamastudios
solution was to create special three-dimensional and free-standing forms of
whose shapes are inspired by the architecture and which are used as a
source of direction. Maps and plans placed on the blocks help visitors find
their way in the science centre. Minimal use of colours, simplicity and consistency of design ensured
visibility on the multi-colured background of numerous exhibitions and
often changing exhibits.

The system is intuitive and easily navigable, noticeable in two languages
(Polish and English) and clearly recognizable without being overwhelming or
driving attention away from the exhibition.

Wayfinding system for The Copernicus Science Centre, author: Mamastudio
www.mamastudio.pl

Art Direction: Magdalena Ponagajbo, art director partner, Mamastudio Three-dimensional forms created by Piotr Stolarski